Tim O'Neill
Co-Founder
Time Under Tension
Tim is currently the co-founder of Time Under Tension, Australia's first generative AI experience agency, established in early 2023. The agency is at the forefront of helping businesses understand and leverage the rapidly evolving technology of generative AI.
Before venturing into the realm of generative AI, Tim launched Summon, an online automotive startup. His entrepreneurial journey in the digital space began in 1997 when he co-founded a digital design agency. Over 18 years, the agency, Reactive, grew into one of Australia's largest privately-owned digital agencies, culminating in its acquisition by Accenture Interactive. Following the acquisition, Tim contributed his expertise as a Managing Director at Accenture Interactive for three years.
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Linkedin Profile https://www.linkedin.com/in/timoneill/
Program sessions
Distrupting design: From Gen AI to Gen UI
How is generative AI reshaping design into a conversation-first, personalised journey? Are we crafting bespoke user experiences? Are we redefining design thinking?
The emergence of generative AI is fundamentally upending design thinking, challenging designers to prioritise conversation-first approaches and the distinctive voice of brands and products.
This shift towards Gen AI not only disrupts traditional design paradigms but also paves the way for Generative User Interfaces (Gen UI), where personalisation and dynamic interfaces set a new standard.
This presentation will unpack how Gen AI is disrupting designing for the masses, with a move to using AI to magically create bespoke experiences for individuals.