Damian Madden
Director of CX & Transformation
Pernod Ricard Winemakers
Damian Madden has dedicated his career to the creative and experiential transformation of brands worldwide. Recently named Australia's CX Leader of the Year, Damian specialises in the luxury sector and has contributed to a wide range of projects, from envisioning the airline seat of the future to working on Karl Lagerfeld's final project.
As a sought-after adviser to start-ups, boards, and not-for-profits, Damian focuses on engaging with tomorrow's consumers. He is currently involved in reshaping the future of wine with Pernod Ricard.
Additionally, he co-founded A.SINGLE.PIECE, an immersive 24/7 art experience that promotes the work of artists with Asian heritage. Damian is also establishing ANOTHERSIDE, a mental health initiative and streetwear label aimed at reducing youth suicide in Korea and Australia.
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Linkedin Profile https://www.linkedin.com/in/damianmadden/
Program sessions
Designing a perfectly imperfect life in a perfect world
Good design can help change brands but it can also help change lives. Your life. Discover how to blend psychology, magic and art to help disrupt behaviour patterns and re-imagine existence.
Amidst the clutter of our daily lives, we often lose the essential space needed for creativity and personal growth. Damian Madden, leveraging his expertise in experiential design and a unique journey through art and magic, aims to break the patterns that confine us. He proposes practical methods for viewing our lives from new perspectives, fostering spaces for fulfillment, creativity and new opportunity.
Starting with a reflection on modern society, Damian introduces an 'experience framework' to illustrate our unknowing entrapment in cyclical routines. He will then guide us through reimagining the key spaces of our existence to help design a life that embraces more meaningful engagements.