Brad Alphonso
Senior Service Design Manager
Bupa
Brad has been applying human-centered design methodologies in various contexts for over a decade and is currently the Senior Service Design Manager at Bupa.
Throughout this time, he has demonstrated the ability to adapt System Thinking, Design Thinking, and Lean Start-Up methodologies to unique business settings to address specific customer, commercial, and business needs.
Insightful, purposeful, and pragmatic, his team strives to create experiences that not only delight customers but also establish a service ecosystem that continues to drive engagement throughout the customer lifecycle.
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Linkedin Profile https://www.linkedin.com/in/brad-alphonso-637914126
Program sessions
Debate: Design needs a saviour
Does design need a white knight or are we prematurely worrying? Are we actually meeting the demands of our evolving industry?
In our unconventional debate, moderated by Trudi Boatwright — seasoned experiential designer and advocate for creativity through play — we delve into the polarising topic: "Design need saving vs Design is fine" Sue Izmir, a strategist passionate about sustainable and socially innovative design, and Brad Alphonso, a proponent of human-centered design methodologies, will bring their diverse experiences to the table.
Together, they'll explore the current landscape of design, questioning its efficacy, ethics, and impact.
Through this discourse, we aim to uncover if the design community needs to re-evaluate its direction and methods or if the existing paradigms continue to serve our evolving world adequately.