Introducing the long-overdue Business School for Designers: a new collaboration between world-renowned Design leader, Ryan Rumsey, and delivered by Australia's leading design champion, Design Outlook.
The entire experience is designed to equip established design leaders with essential business skills, helping you drive value and impact in your role, by integrating business acumen with your Design expertise.
A systematic process
CDO School gives you a systematic process to grow your judgment as a leader.
Articulate design's value
Learn how to evaluate, interpret, and communicate how good design drives good business
Uniquely delivered
Our business school is uniquely delivered in-person and online for maximum impact
Instructors
Three incredible instructors will guide you through the course
Ryan Rumsey
Ryan is a former tech executive turned author, coach, consultant, and tiny business owner. He is the CEO of Second Wave Dive, founder of Chief Design Officer School, and partner at Jump Ship!. Ryan has extensive hands-on product, management, and executive experience at companies like Apple, Electronic Arts, USAA, Nestlé, and Comcast. I'm the author of Business Thinking for Designers and Play Up Your Impact.
Sydney Melbourne
Emy Alegre
Emy is a Design leader based in Melbourne, Australia that has been building, leading, and evolving design teams for almost two decades, and designing and developing digital products for over twenty years—that feels like a long time, and at the same time, it doesn’t… It tends to happen when you really love what you do.
Melbourne
Rachel Zhang
Rachel, a seasoned Experience Designer & Strategist with 15+ years in digital enterprises, showcases a diverse portfolio, including the transformative redesign of the Parliament of Victoria, initiatives for WorkSafe Victoria's digital Inspector's tool and career pathways at RMIT. With tenures at Telstra, Google, Accenture, and AKQA.
Sydney
Course content
Beginning with an intensive two-day immersion, the course lasts for six weeks, with an in-depth exploration of six business-critical modules.
We kick off with an intensive immersion, as one group, to set the stage. This lasts two days and is exclusively in-person.
Build rapport with your cohort
By starting the course in-person we create meaningful connection between you and your cohort
Accelerate your learning
Two days of immersion into the content set up an accelerated pace for learning
Increase your chance of success
Uninterrupted immersion helps you plan and prepare for the six weeks to come
The first half of the course is about building a solid foundation in business fundamentals. Learn how to understand the competitive landscape, strategic planning, and the basics of business models. By the end of the three weeks, you’ll have a clearer picture of how business strategies are formulated and how to identify different business types.
Storytelling for Decision-Making
We'll kick off our class with storytelling structures for identifying opportunities and risk in trade-off decisions.
Understanding "The Business"
Learn how to develop a business perspective via empathy and visualising the business you're in.
Design's Value Proposition
View at the value of work you provide, from the lens of your partners, to design for improved partnerships.
The second half focuses on applying the business fundamentals you’ve learned to the field of design. Here, you’ll explore how to plan and prototype ventures, measure business and design metrics, and extend your influence within your organisation. By the end of the course, you’ll have a whole gamut of practical tools and strategies for integrating business acumen with design leadership.
Getting Metrics Right with POKRs
Connect design value to business value by creating desirability cause and effect models.
Scorecards for Desirability & ROl
Create framing statements and rating systems to track and monitor your design experiments and ROl validation.
Negotiating and Gauging Ambition
Capture ambition, prepare for a negotiation, and develop a plan to deploy your new skills.
Join us to elevate your skills, expand your network, and transform your approach to business and design
Sydney Oct 28+29
Location
Sofitel Wentworth (2 Day Immersion)
Online (6 weeks)
Schedule
Mondays 6 – 8PM (AEST)
Facilitators
Ryan Rumsey, Rachel Zhang
Melbourne Oct 31+1
Location
Sofitel Melbourne (2 Day Immersion)
Online (6 weeks)
Schedule
Mondays 6 – 8PM (AEST)
Facilitators
Ryan Rumsey, Emy Alegre
$3,495 / entire course
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Unrivaled access to industry leading content
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Communicate your strategic value
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Position your team for success
We are offering our introductory course at a discounted rate of $3,495, after which the standard course fees will increase to $4,495
How it works
Two-day immersion, 6-weeks of modules
We begin the course with a two-day, in person immersion as a group to set the stage, followed by 6 weeks of diving deep into each model
Small working teams
Participants form small teams of five to collaborate on modules and complete activity books
Coached along the way
Expert coaches provide guidance and support throughout the sessions
Hands-on activities
Teams engage in practical exercises and real-world scenarios to apply the concepts learned
Group discussions
Teams reconvene to share insights, discuss findings, and receive feedback from peers and coaches
Reflect and plan
At the end of each week, participants reflect on their learnings and develop action plans to implement new strategies in their roles
FAQs
Answers to all the questions you might have, and if you still. have questions please reach out to us at [email protected]
A unique part of this course is the two-day immersion into the content, followed by 6 weeks of online, self-directed learning.
The two-day immersion will be hosted at QT Melbourne
Joining a waitlist enables us to be able to review each application and ensure that we build a cohort that is roughly similar in experience and level so that each attendee gets the most out of the course
We'll keep you on our waitlist and offer you a spot for the next appropriate cohort
We accept credit card, invoice, and split payments (i.e. pay-in-four)
It's totally ok to change your mind, and we get it. If you request a refund up to 30 days prior to the course we'll issue you a refund of 80% of the total course fee, i.e. $2,936. Refunds within 30 days of the course are not possible.
We think you could complete the weekly coursework in 4-5 hours, plus the 1-hour zoom call each week